Hierarchy of Needs

In order for a design to be successful, it must meet people’s basic needs before it can attempt to satisfy higher-level needs.

Hierarchy of Needs

The hierarchy of needs principle specifies that a design must serve low-level needs (e.g., it must function),  before the higher-level needs, such as creativity, can begin to be addressed.

  1. Functionality
  2. Reliability
  3. Usability
  4. Proficiency
  5. Creativity

Info taken from Universal Principles of Design. A little more reading material: 1, 2, 3.


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