Archive for the 'Design' Category


Over a quarter-century ago, Xerox introduced the modern graphical user interface paradigm we today take for granted.

That it has endured is a testament to the genius of its design. But the industry is now at a crossroads: New technologies promise higher-bandwidth interaction, but have yet to find a truly viable implementation.

10/GUI aims to bridge this gap by rethinking the desktop to leverage technology in an intuitive and powerful way.

Exciting stuff! Watch the 8-minute video here.


Visceral Response

One of the three levels of processing comes from the most primitive element in the brain, the visceral level. Visceral derives from the term “viscera” meaning t he organs in the intestinal cavity of the body; the gut. When responding to an external event or artefact at a visceral level, it can be seen as a gut response. This response is automatic, biological and cross-cultural – the most immediate level of processing before significant interaction occurs, judging physical features such as look, feel and sound. Continue reading ‘Visceral Response’


Texture: a personal interest (obsession) as of late.

Texture can be real or simulated, can form a surface, can be natural or man-made, can achieve emphasis, can be affected by lighting conditions.

See the elements of design examples.

So, here are some recent photos of mine (courtesy of Richard‘s camera!):

Texture 01

Texture 02

Texture 03

Texture 04

Texture 05

Continue reading ‘Texture’

Clever Logos

Some more inspirational logo designs from various designers (click images to be taken to source).


Creative Suite





Umbrella Prints


Inspiration/Ideas: Logos that Apply Gestalt









Rose Hill


Find more logos at:

Learn a little more about Gestalt.

Understanding Visual Perception

Examples created in class:

Examples of Visual Perception

As you can see in the above example on the right, these are not complete shapes, but our mind can and will perceive them as wholes. Very similar to the Red Wedge logo designed by Neville Brody. Note: I was unable to find the Red Wedge logo on the web.

Background knowledge:

When we observe an object moving towards us, such as a friend we know, we do not tend to notice components of the object at first. Very few people would say “here comes a pair of hands”. It is more likely that they would say “here comes John or Jill”. This is because we tend to firstly see the object in full rather than individual elements of the object. The phenomena of seeing an object as a whole, is referred to as the Gestalt principle. This principle can be applied in countless ways in design.

More reading: Closure, Common fate, Figure-ground relationship, Good continuation, Law of Pragnanz, Proximity, Similarity, Uniform connectedness

Also see my post entitled Gestalt (Psychology).

3 Ways Good Design Makes You Happy

Sorry to use a dirty word (good), but this was an interesting video with Don Norman: