One of the three levels of processing comes from the most primitive element in the brain, the visceral level. Visceral derives from the term “viscera” meaning t he organs in the intestinal cavity of the body; the gut. When responding to an external event or artefact at a visceral level, it can be seen as a gut response. This response is automatic, biological and cross-cultural – the most immediate level of processing before significant interaction occurs, judging physical features such as look, feel and sound. Continue reading ‘Visceral Response’
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What is Colour?
Colour vision by most people is taken for granted. We are not aware of the process, which occurs to let us experience colour. To understand colour, we have to understand some basic principles such as: what is light and what are it’s characteristics? How does it behave with different types of materials, and how do we receive this information and transform it into a form that we can perceive?
Light is a form of energy, which is called radiant energy, such as heat. Light can be more precisely defined as an electromagnetic energy. Light has one special property: it travels at a constant speed. In a vacuum light travels at 186,000 miles per second or more precisely, 299,792,456.2 metres per second.
This is my senior project at Savannah College of Art and Design. Where my idea comes from is that every time when I am busy, I feel that I am not fighting with my works, I am fighting with those post-it notes and deadline. I manipulating the post-it notes to do pixel-like stop motion and there are some interactions between real actor and post-its.
The making of: http://www.youtube.com/watch?v=ArJYvaCCB3c
Our D1-3 project was developing characters and a scene for the Three Blind Mice nursery rhyme.
A couple of particularly important details while developing this project were:
- The audience profile is 18 years old and above.
- The end product should evoke empathy for the character(s).
- Purpose is for entertainment.
- Premise is horror and the setting is contemporary.
- Historical reference to power and murder.
- Characters should be economic in design for the sake of animation.
And my final products:
So, what we have here are:
- A very innocent child-mouse who has had a lobotomy.
- Poppa #2
And what we have here is our mice in their natural habitat! A lush, green environment. Contrast, anyone?
In order for a design to be successful, it must meet people’s basic needs before it can attempt to satisfy higher-level needs.
The hierarchy of needs principle specifies that a design must serve low-level needs (e.g., it must function), before the higher-level needs, such as creativity, can begin to be addressed.